Beverage Industry

Sockeye Brewing supports breast cancer awareness

December 16, 2013

 To promote breast cancer awareness, Sockeye Brewing partnered with Crown Beverage Packaging North America to launch its flagship Dagger Falls IPA in limited-Sockeye Brewing cansedition pink cans. Available in local Idaho stores beginning in early October while supplies last, the 12-ounce can features laser-etched tabs that depict the brewers’ logo — the Sockeye salmon — and displays the Cans for Care seal. A percentage of proceeds from the can’s sales will be donated to the Mountain State Tumor Institute of St. Luke’s Hospital and St. Alfonso’s Cancer Care in Idaho. Several local retailers also matched charitable contributions from the sales of the pink Dagger Falls IPA can. Crown worked closely with Sockeye throughout the process, providing counsel on the overall can design, color schemes and the proper ink weights necessary to achieve the desired pink color.