Beverage Industry

Xyience Xenergy can features UFC champion

November 15, 2013

Xyience Xenergy, the official drink of the UFC, launched a limited-edition collector can featuring UFC women’s bantamweight champion and Xyience team athleteXyience Xenergy Ronda Rousey. Her image will appear on the packaging of Xenergy Cherry Lime, which will be available at retailers nationwide through Dec. 31. The timing of the launch leads up to Rousey’s second UFC fight, which will be Dec. 28 in Las Vegas.