Beverage Industry

Seagram’s launches Ginsider app

Brand encourages consumers to scan product labels to access digital content

October 8, 2013

Seagram’s Gin, a brand of New York-based Pernod Ricard USA, launched its new Ginsider mobile application. The new app allows consumers to scan Seagram’s Peach and Pineapple Twisted Gin bottles to reveal exclusive videos and share them with friends through social media.

Consumers of legal drinking age with iPhones or Androids can download the Ginsider app for free once they have validated their age. Then, instructions appear that guide consumers to scan the label on a bottle of Seagram’s Pineapple Twisted or Seagram’s Peach Twisted Gin. Once scanned, consumers can view videos and learn how to make a Seagram’s Gin signature cocktail. The Ginsider app also encourages consumers to share content and interact with the brand and each other using Facebook and Twitter.

“We are living in a world driven by a constant stream of new technology that is right at our fingertips,” said Jennifer Pierdant, brand manager of Seagram’s Gin for Pernod Ricard USA, in a statement. “Seagram’s consumers are very engaged in this space. Our new Ginsider app reaches these consumers directly on their mobile devices, touching them with fresh content that will ultimately drive them to retail outlets where they can purchase Seagram’s Gin products for themselves. We are very excited to launch this new app and continue to build awareness of our Twisted Gins, the only gins with a full flavors line.”
Additional Seagram’s Twisted Gin flavors include Lime, Orange, Apple, Grape and its latest variety, Red Berry.