Beverage Industry

Diet Pepsi partners with actor Josh Duhamel to surprise fans

September 16, 2013

This summer, Diet Pepsi teamed up with actor Josh Duhamel to surprise Diet Pepsi fans in stores. The actor posed as a store clerk, scouring aisles, parking lotsJosh Duhamel for Diet Pepsi and register lines to give Diet Pepsi fans an unexpected break in their grocery store routines. The brand later released a video from a hidden camera in the store that recorded fans having fun with Duhamel. “I had a blast ‘checking out’ Diet Pepsi fans at the cash register — it was like hosting my own candid camera!” Duhamel joked in a statement.

 “Seeing the surprised reactions in real-time was really fun, and I hope we gave a lot of shoppers a great story to tell their friends and family.”