Beverage Industry

Joose Margaritas launches in consumer-friendly cans

September 16, 2013

United Brands Co. now offers its Joose Peach, Classic and Strawberry Margaritas in 12-packs of 12-ounce cans. The new packaging release comes in response toJoose margaritas consumer interest in portable cans and is helping the brand to captivate accounts and establish its parent company as a beverage innovator, the company says. “We are responding to what our customers are asking for,” said Michael Michail, president and chief executive officer of United Brands Co., in a statement. “They want to take Margaritas along on their cookouts and to the lake. The new packaging allows customers to enjoy a Margarita wherever they go. Just pop the top and pour for an instant fiesta without mixing or mess.”