Beverage Industry

Spin the Bottles wine labels feature animation in action

September 16, 2013

Terravant Wine Co. released its new Spin the Bottle wines with interactive labels. The label employs patented lenticular technology to make it appear as though theSpin the Bottle Terravant miniature bottle on the label is spinning as the potential consumer walks past it on the shelf, the company says. The new design aims to remind consumers of their youth and help the product stand out on the shelf, it adds.