Beverage Industry

Something Natural releases female-friendly design

September 16, 2013

Something Natural sparkling water redesigned its packaging with its female consumers in mind. The new, handcrafted design elements feature hand-drawnSomething Natural new packaging typography as well as one of five different bird designs that set the different varieties apart. The brand’s custom logo also finishes differently on each SKU as it appears to be a piece of string being pulled by the different birds, the company says.