Beverage Industry

Tampico Beverages encourages fans to act on impulse

August 16, 2013

Tampico Beverages is encouraging its multi-ethnic young adult consumers to “Act on Impulse” for a chance to win prizes. As part of the brand’s social media campaign, fans can visit the brand’s Facebook page to participate in various contests like the “Name that Dude” funny meme contest or the “Best Composition of a Song” contest for songs with Tampico product-related lyrics. They also can share their own videos or photos of spontaneous acts to win fun prizes like zip lines and megaphones for their best Tarzan yells, the company says. Prizes are awarded randomly or via voting challenges that engage the community to participate.