Beverage Industry

Honest Tea gives advice to honest entrepreneurs

August 16, 2013

Honest Tea Co-Founders Seth Goldman and Barry Nalebuff are taking the “Show, don’t tell” rule of writing to the next level with their upcoming graphic novel,Honest Tea Mission in a Bottle “Mission in a Bottle.” Releasing Sept. 3, the book offers insights and advice to entrepreneurs, would-be entrepreneurs and Honest Tea drinkers about the challenges and hurdles of creating a successful business, as well as the importance of passion, perseverance and creative problem-solving. Illustrated by Sungyoon Choi, “Mission in a Bottle” shows the evolution of Honest Tea as a company, the hardships it faced, and the obstacles that arose as Goldman and Nalebuff remained dedicated to their mission.