Beverage Industry

Viama boxed wines

August 5, 2013

Viama boxed winesIn addition to changing the brand name for its line of boxed wines from Volére to Viama, Cantina di Soave USA introduced two new wine varietals. Viama Bianco Delle Venezie IGT 2012 is a white wine with green apple, pear and peachy-floral notes, and Viama Rosso Delle Venezie IGT 2012 is a red wine blend featuring red berry and currant flavors, the company says. It rebranded the wine portfolio so that consumers could more easily pronounce the brand name, it explains. The wines are imported by MW Imports, a division of Mionetto USA, with a suggested retail price of $15 for a 1.5-liter box.

Cantina di Soave USA, Brooklyn, N.Y.
Telephone: 718/596-3339
Internet: mionettoproseccousa.com/viamawines
Distribution: Select markets