Beverage Industry

SeaWorld cups offer environmental encouragement

July 15, 2013

In celebration of its new Antarctica: Empire of the Penguin attraction that opened Memorial Day weekend, SeaWorld theme park in Orlando, Fla., launched newSeaWorld cups penguin-themed refillable cups designed to interact with Coca-Cola Freestyle machines in the park. Known as the Cup That Cares, these beverage containers have radio frequency identification chips that connect with Freestyle machines to calculate and share with consumers how much carbon dioxide they are saving by choosing to reuse the cup. SeaWorld also promised to donate $1 from each Cup That Cares purchase to the SeaWorld & Busch Gardens Conservation Fund, a not-for-profit foundation that helps protect wildlife around the world.