Beverage Industry

Corona launches ‘Live it. Share it. Win it.’ summer contest

July 15, 2013

 Corona Extra and Corona Light are offering consumers of legal drinking age a variety of opportunities to enhance their summer experiences through the new “Live it. Share it. Win it.” campaign, it says. Through July 31, Corona fans are encouraged to capture and upload photos of themselves enjoying Corona-inspired summer activities on coronasummer.com for chances to win hundreds of prizes. Some of the submitted photos also will appear in an upcoming Corona ad, according to the brand.