Beverage Industry

New Amsterdam Spirits adds to portfolio

Modesto, Calif.-based company launches Citron and Coconut Flavored Vodkas

July 1, 2013

New Amsterdam Spirits, Modesto, Calif., announced the newest additions to its portfolio: New Amsterdam Citron and Coconut Flavored Vodkas. Like its existing flavored vodkas, both New Amsterdam Citron and Coconut are five times distilled and made from high-quality grains and fruit flavors, it says.

“With the success of New Amsterdam Peach and Red Berry Flavored Vodkas, as well as the entire New Amsterdam family, the time was right to introduce two additional flavored vodkas to the market,” said Gerard Thoukis, senior director of marketing for New Amsterdam Spirits, in a statement. “New Amsterdam Citron and Coconut are distinctive, yet approachable in their flavor profiles, and we anticipate them being popular additions to the portfolio.”

New Amsterdam Master Distiller Andrew Curtis described in a statement New Amsterdam Citron Flavored Vodka as having “a refreshing lemon zest aroma with flavors of freshly cut Meyer lemon that finish crisp and clean on the tongue.” In contrast, Curtis described New Amsterdam Coconut Flavored Vodka as starting “with flavors of creamy, sweet coconut and tropical fruit leading to a soft and mellow finish.”

New Amsterdam Citron and Coconut Flavored Vodkas are available nationally with a suggested retail price of $14.99 for a 750-ml bottle. Both flavors will be sold alongside New Amsterdam Gin, New Amsterdam Vodka, New Amsterdam Red Berry Flavored Vodka, and New Amsterdam Peach Flavored Vodka.