Beverage Industry

Starbucks adds new summer drinks

Valencia Orange, Orange Spice Iced Coffee and Shaken Iced Peach Green Tea Lemonade join lineup

June 25, 2013

Kicking off the start of summer, Seattle-based Starbucks Coffee Co. introduced a new lineup of summer beverages. Launching June 25 in stores nationwide is the newest member of the Starbucks Refreshers beverage family — Valencia Orange — in both handcrafted and Starbucks Via formats. In addition, Starbucks is offering new handcrafted Orange Spice Iced Coffee and Shaken Iced Peach Green Tea Lemonade for a limited time.

The Valencia Orange Starbucks Refreshers beverages are made with real fruit and fruit juice, highlighting Valencia orange and clementine flavors, and topped off with a real navel orange slice with notes of jasmine, cardamom and apricot, the company says. Like the Cool Lime and Very Berry Hibiscus Refreshers flavors, Valencia Orange is made with green coffee extract, which contains caffeine found naturally in green coffee beans.

“The summer months are all about picnics, road trips, days at the beach, and other on-the-go adventures,” said Sandra Stark, vice president of blended beverages and refreshment for Starbucks, in a statement. “Starbucks’ refreshment lineup is the perfect complement to our customers’ daily routines — from iced coffee in the morning to iced tea paired with lunch and Starbucks Refreshers beverages as an afternoon pick-me-up.”

Between 3 and 5 p.m., from June 27 to 29, customers at participating stores can purchase any size or flavor of handcrafted Starbucks Refreshers beverages for half price — including the new Valencia Orange flavor — courtesy of Starbucks’ “3 p.m. Wake-Up Call.”

Furthermore, Starbucks introduced its new Kati Kati Blend of East African coffees. Swahili for “between,” Kati Kati strikes a balance between the citrus and spice notes from Kenya and the subtle floral aromas and crisp acidity from Ethiopia, the company says. Starbucks’ Kati Kati Blend is available in Starbucks stores for a limited time.