Beverage Industry

Essentia Water promotes hydration with summer giveaway

50-day contest awards daily winners with hydration prize packs

June 24, 2013

Bothell, Wash.-based Essentia Water kicked off its Super Summer Hydration Giveaway on June 21. The 50-day online promotion runs through Aug. 9 and is hosted at www.essentiawater.com/super and on Essentia’s Facebook page.

Contestants ages 18 and older can share their favorite ways to stay hydrated on Essentia’s Facebook page. Daily winners selected at random will receive an Essentia Super Hydration kit that includes a case of Essentia Water, a JetFlow Tomahawk hydration pack, and a workout DVD from health and fitness experts The Healthy Housewives. All entrants receive an Essentia coupon that can be downloaded and redeemed at a local retailer.

“Essentia is about providing superior hydration, and delivering on that promise is what keeps our community loyal,” said Ken Uptain, Essentia’s president and chief executive officer, in a statement. “The goal of our summer promotion is to cultivate a greater connection with our community and to provide a forum where people can express their own unique ideas about hydration.”

Earlier this year, Essentia conducted a study of premium-bottled-water consumers. It revealed that Essentia users consume significantly more bottled water than users of other premium and non-premium bottled water brands. Essentia consumers also rank water’s functional health benefits, such as hydration, much higher than users of other brands, according to the company.

Essentia will promote the contest in natural food, grocery and specialty stores in the Pacific Northwest. In Idaho, Oregon and Washington, bottles of Essentia will feature neck hangers that include contest details and information explaining the brand’s promise: Hydrate, Restore and Balance.