Beverage Industry

Narragansett Beer presents the ‘First Taste of Summer’

June 14, 2013

As a tie-in with the sale of its Summer Ale, Narragansett Beer launched “The First Taste of Summer” photo contest. This promotion encourages fans of legal drinking age to submit photos of themselves via Instagram or Twitter enjoying the Summer Ale along with the hashtag #firsttasteofsummer for a chance to win a case of the beer. The contest runs through Labor Day, with winners announced intermittently throughout the summer.