Beverage Industry

Founders Brewing Co.’s summer offerings

June 14, 2013

 Founders Brewing Co. will offer its summer seasonal All Day IPA for the first time ever in cans from Ball Corp. “Founders Brewing Co.’s decision to offer its craft beerFounders Can beer in Ball cans is a strong endorsement of the can as a sustainable, consumer-friendly package that can accompany craft beer consumers anywhere they go,” said Robert M. Miles, senior vice president of sales for Ball’s metal beverage packaging division, Americas, in a statement. “By moving to Ball’s aluminum cans, craft brewers are finding new ways to differentiate their brands. The result is an engaging package that is impenetrable to light and oxygen.” Brad Stevenson, Founders’ vice president of operations, added: “The decision to go with Ball for our cans was really a value judgment on our part. We always seek to maximize value as defined by the best combination of quality, price and service.”