Beverage Industry

Tejava takes advantage of 3-D packaging opportunities

June 14, 2013

 Tejava Premium Iced Tea, a brand of Crystal Geyser Water Co., now is available in a proprietary 18-ounce polyethylene terephthalate (PET) bottle. The new bottleTejava premium iced tea 18 oz. bottle incorporates a hand-sculpted, tea leaf motif with 3-D qualities, giving the impression that the bottle is wrapped in tea leaves, the company says. Crystal Geyser partnered with Amcor Rigid Plastics North America to develop and produce this new package. Distribution of the new bottle began in May. “Iced tea is an iconic American tradition, and Tejava’s new proprietary PET bottle will set a new packaging standard in the [ready-to-drink] tea category,” said Doug MacLean, chief executive officer of Crystal Geyer Water Co., in a statement. “We are confident that this revolutionary new design will engage consumers like none previously. The lifelike tea leaf design allows people to feel the tea leaves on the outside of the bottle, which echoes the origins of our pure black tea.”