Beverage Industry

Budweiser's patriotic appeal

June 14, 2013

 Anheuser-Busch’s Budweiser brand released its limited-edition red, white and blue packaging. This packaging started appearing in stores in May and is available inBudweiser red white and blue 12-ounce bottles and a variety of can sizes including 12-, 16- and 24-ounce sizes. The patriotic theme continues on secondary packaging for all of the top-selling configurations, including six-, 12- and 24-packs, as well as other popular sizes.