Beverage Industry

Perrier adds a pop of Warhol art

June 14, 2013

This summer, Perrier Sparkling Natural Mineral Water, a brand of Nestlé Waters North America, will pay tribute to Andy Warhol with a series of limited-edition bottlesPerrier Warhol art inspired by the legendary pop artist. In the 1980s, Warhol created a series of screen prints of Perrier bottles in a vibrant color palette that will be replicated on specially designed Perrier bottles available wherever Perrier is sold, the company says. The Perrier screen prints created by Warhol are representative of the Pop Art movement and the artist’s fascination with depicting everyday consumer products in unconventional ways, it adds. Taking inspiration from these images, Perrier will offer glass bottles featuring four different label designs and seven different Warhol inspirations, including some of his most famous quotes, such as: “In the future, everyone will be world famous for 15 minutes;” “Art is what you can get away with;” and “I have Social Disease. I have to go out every night.” Perrier PET bottles also will be offered with four different label designs. The limited-edition Warhol series will be available beginning June 24. In addition to offering the limited-edition bottles, Perrier also is offering the chance to win original Andy Warhol artwork as part of the Take Home a Warhol sweepstakes. From June 24 to Sept. 30, consumers can enter to win “Space Fruit: Lemons,” an original screen print work created by Andy Warhol in 1978.