Beverage Industry

Red Robin releases can-crafted beer cocktails

Styles feature Coors Light-, and Blue Moon-based cocktails

June 4, 2013

Red Robin Gourmet Burgers Inc., Greenwood Village, Colo., released two new beer cocktails for the summer that will be available exclusively at Red Robin dining locations. Served in a limited-edition, reusable beer can, these beer and liquor combinations are served in two styles: the Coors Light Can-Crafted Cocktail, which is a mixture of Coors Light beer, ginger liqueur and lemonade topped with fresh squeezed lemon, and the Blue Moon Can-Crafted Cocktail, which is a combination of Blue Moon Belgian White beer, Svedka Clementine vodka, orange juice and lime juice.

The gourmet burger chain has been designing the reusable beer cans for the last year, it says. The cans are made of a sturdy aluminum and have the look and feel of a real beer can, it adds.

"Souvenir glassware is a big part of Red Robin's heritage, and it was important to me to create something unique that could only be found at our restaurants," said Donna Ruch, Red Robin's master mixologist, in a statement. "My vision for the can-crafted cocktails was to craft a craveable adult beverage in a one-of-a-kind glass that would catch the eye and act as a conversation piece for our guests. The can-crafted cocktails definitely have that wow factor."

The beer cocktails will be served throughout the summer, and the signature beer cans will be available for purchase for approximately $5 at participating locations, while supplies last.

"Creating unique presentations and appeal is an integral part of food and beverage innovation at Red Robin," said Denny Marie Post, Red Robin's senior vice president and chief menu and marketing officer, in a statement. "Through our can-crafted cocktails, we're bringing our 21-and-over guests more adventurous, outside-of-the-box mixology. These cocktails have a multigenerational appeal and definitely shine a spotlight on the creativity that made Red Robin famous."

For more information about the can-crafted cocktails or to find a restaurant location, visit www.redrobin.com.