Beverage Industry

Muscle Milk promotes strikeouts for charity

May 15, 2013

CytoSport’s Muscle Milk partnered with Los Angeles Dodgers pitcher Clayton Kershaw in a charitable marketing partnership. Muscle Milk will donate $100 for every strikeout he throws during the program period to Kershaw’s Challenge, a nonprofit organization that assists at-risk children and provides valuable resources for underserved communities in Zambia, Los Angeles and Dallas, Kershaw’s hometown. As one of the brand’s marquee national athletes, Kershaw also will be featured in Los Angeles-specific marketing and advertising programs to coincide with Muscle Milk’s exclusive partnership with the Los Angeles Dodgers.