Beverage Industry

Corona de Mayo

May 15, 2013

Grupo Modelo brands Corona Extra and Corona Light pumped up the party with their new “Corona de Mayo” marketing push in the weeks that led up to Cinco deCinco de mayo Mayo on May 5. The brands used special point-of-sale displays featuring “Summer’s First Fiesta” messaging, pennant strings, base wraps, piñatas, floor decals and more to highlight the Corona display in off-premise accounts. They also partnered with Sauza Tequila, Wholly Guacamole, Herdez, Frank’s Red Hot, Snyder’s, La Costeña and Mahatma brands to help deliver higher sales across multiple categories.