Beverage Industry

Does color influence beverage flavor?

May 15, 2013

 Researchers at D.D. Williamson conducted an informal taste test with students between the ages of 16 and 18 to determine whether the color of a beverage impactsCola beverages no logo its flavor perception. The subjects were given three carbonated soft drinks — one with a clear color, another with a brown color, and the last with a pink color — and asked to describe how each tasted. All three beverages had a lemon-lime flavor; however, a majority of the students responded that the beverages had different flavors. For instance, more than one-third of taste-testers described the pink soft drink as “fruity,” “berry,” or “sweet.”