Beverage Industry

Kool-Aid Liquid

May 14, 2013

Kool-Aid LiquidKraft Foods Group Inc. launched Kool-Aid Liquid drink mixes in 1.62-ounce containers that are shaped like the Kool-Aid man. Available in Tropical Punch, Cherry, Grape and Orange flavors, Kool-Aid Liquid drink mixes are all sugar-free. Each container holds 24 servings and has a suggested retail price of $2.99.

Kraft Foods Group Inc., Northfield, Ill.
Telephone: 800/431-1002
Internet: www.kraftbrands.com/koolaid
Distribution: National
Ingredients: Cherry: Water, citric acid, gum arabic, sucralose, artificial flavor, acesulfame potassium, potassium citrate, sucrose acetate isobutyrate, Red No. 40, Blue No. 1, sodium benzoate and potassium sorbate.