Beverage Industry

Kick Energy releases limited-edition ‘Tomb Raider’ can

May 15, 2013

 In conjunction with the release of Square Enix’s action-adventure videogame “Tomb Raider,” Kick Energy, produced by Global Brands Ltd. in the U.K. and imported inKick Energy promo Tomb Raider the United States by Dolce Beverage Group LLC, released a limited-edition “Tomb Raider” can. The 8.4-ounce cans and four-packs have a quick-response code, which consumers can scan to access the “Tomb Raider” microsite and enter to win the grand prize of an adventure trip or one of 100 copies of “Tomb Raider.” Every “Tomb Raider” Kick Energy can purchased also will reward the consumer with free soundtrack downloads.