Beverage Industry

Miller Lite takes the field

April 15, 2013

MillerCoors’ Miller Lite brand is keeping its head in the game with two renewed multi-year sponsorships for both Major League Baseball’s Milwaukee Brewers andMiller Lite party deck the NFL’s Chicago Bears. As part of the partnership with the Brewers, the duo created the Miller Lite Party Deck, a 1,400-square-foot, 70-seat deck built above the Miller Park right field Loge Bleachers that opened this season. The Party Deck also features a new fixed bar, a buffet counter and flat-panel TVs and is available for groups to reserve for Brewers home games. As a “Chicago Bears Hall of Fame Partner,” Miller Lite renewed its sponsorship of the Miller Lite Party Deck and Miller Lite Ultimate Tailgate area at Soldier Field in Chicago, among other partnership benefits.