Beverage Industry

Coors Light hits the slopes

April 15, 2013

 Through a partnership with K2 Sports, MillerCoors’ Coors Light and Coors Banquet brands are giving fans of legal drinking age the chance to win a variety of prizesCoors Light that will make their skiing or snowboarding experiences even more memorable. Through text-to-win promotions in select markets and through the Coors Light Facebook page, fans can enter to win trips to Kamp K2 in Washington, special dual-branded merchandise, and cold-activated skis and snowboards that turn blue when it’s the perfect temperature for hitting the slopes, Coors says.

The promotion runs through April 30.