Beverage Industry

Steaz highlights its values

April 15, 2013

Steaz, a subsidiary of The Healthy Beverage Co., revealed rebranded packaging for its entire line. Now, all Steaz U.S. Department of Agriculture-certified organic andSteaz rebranding Fair Trade-certified energy drinks, iced teas and sparkling green teas come in brightly illustrated, recyclable aluminum cans that reflect the brand’s core values and clearly indicate the organic or zero-calorie attributes as well as the flavor profiles, the company says. Vancouver-based strategic imagination firm Toolbox Design led the rebranding project. The new Steaz packaging will hit store shelves this month as the previous brand packaging is phased out, according to the company.