Beverage Industry

Carrying the Heineken ‘Stars’

April 15, 2013

In conjunction with the launch of the Star bottle for its Heineken and Heineken Light brands, Heineken USA also introduced new secondary packaging for the brands’Heineken stars six-, 12-, 18- and 24-packs. The carriers feature modern graphics that reinforce the upscale attributes of the brands and help them to stand out on the shelf, in the cold box and on display, the company says.