Beverage Industry

Malibu rum gets a style upgrade

April 15, 2013

Malibu, a product of Pernod Ricard USA, launched a new bottle style that changes almost everything but its signature white color, the company says. The new bottleMalibu is more slender with high shoulders, giving it a distinctive, modern feel, it says. To spread a summertime feeling, the brand also updated its logo to a “clean and modern” image of a setting sun on the beach, it says. Plus, the new bottles feature a transparent window to showcase the fresh, clear spirit inside the package and maximize shelf appeal, it adds. The new bottles are scheduled to arrive in retail stores this spring.