Beverage Industry

Absolut Vodka launches design contest for Chicago-themed bottle

March 15, 2013

Absolut Vodka, a brand of Purchase, N.Y.-based Pernod Ricard USA, is collaborating with the online art community Threadless to host a challenge to create Chicago-themed artwork for the next limited-edition bottle in Absolut’s city-inspired series. Fans 25 years of age and older submitted designs for online public voting. Absolut and Threadless executives will select a winner from the online finalists to be announced in the fall when the new bottle is launched. Absolut previously released New Orleans-, Los Angeles-, Boston-, Brooklyn-, San Francisco- and Miami-themed bottles.