Beverage Industry

Lipton captures smiles around the world

March 15, 2013

Lipton, a brand of Unilever USA, Englewood Cliffs, N.J., celebrated the feel-good moments of its tea fans around the world with the launch of Liptagram, its first global photo contest. This competition, which ended March 2, invited Lipton fans to share uplifting moments via Instagram for the chance to win an all-expenses-paid trip for two to Kenya to visit Lipton’s Rainforest Alliance-certified tea estates. Residents of Greece, Italy, the Netherlands, Pakistan, Poland, Spain, Sweden and the United States submitted photos with themes celebrating Lipton’s core values: brightness, excitement, uplifting and spontaneous.