Beverage Industry

Malibu Island Spiced

March 14, 2013

Malibu Island SpicedPernod Ricard USA, a subsidiary of Pernod Ricard SA, introduced its first low-calorie spiced rum under the Malibu name. Malibu Island Spiced rum combines Malibu’s signature blend of Caribbean rum and coconut liqueur with light spices, smoked vanilla, cinnamon and stevia for zero-calorie sweetness, the company says. Citing data that nearly half of all spiced rum drinkers and 66 percent of Malibu drinkers are women, Malibu Island Spiced rum was formulated to appeal to the low-calorie and flavor desires of women, it adds. The new rum contains 30 percent alcohol by volume and 70 calories in each serving. It is available in 50-ml, 375-ml, 750-ml, 1-liter and 1.75-liter bottles. A 750-ml bottle has a suggested retail price of $16.99.

Pernod Ricard USA, Purchase, N.Y.
Telephone: 914/848-4041
Internet: www.malibu-rum.com
Distribution: National