Beverage Industry

Double-Dry ginger ale’s youthful, iconic reintroduction

March 15, 2013

The Double Cola Co. is reintroducing its Double-Dry Ginger Ale with new graphics and packaging. The brand’s redesign incorporates iconic elements from the past,DoubleDry ginger ale such as the knight and crest, with dynamic, youthful elements of the future, such as the typographic elements and hand-drawn ginger leaves. The Double Cola Co. expects a growing market of youthful consumers to pick up on the lively nature and flavor of Double-Dry, it says. “We’re very excited to reintroduce this iconic brand into the market,” said Mitch Reed, director of sales for Double Cola Co., in a statement. “With the recent growth of ginger ale and the taste quality of Double-Dry, response has been positive all around from consumers and distributors.”