Beverage Industry

Bacardi unveils Pineapple Fusion rum

February 18, 2013

Bacardi Pineapple FusionBacardi U.S.A. Inc., Coral Gables, Fla., unveiled its latest addition to Bacardi’s flavored rum lineup, Bacardi Pineapple Fusion, at the NBA on TNT All-Star Saturday Night Party in Houston.

Bacardi Pineapple Fusion, which will launch nationwide in April, is a mixture of pineapple and coconut rums. In the spirit of fusion, the event brought together cocktails, music and NBA legends. The NBA on TNT party featured a performance by award-winning hip-hop artist Flo Rida. John Legend, Ali Larter, DJ Irie, Ellie Goulding, Samantha Harris, Gloria Reuben, Spencer Haywood, Dale Ellis, Cedric Ceballos and Bonzi Wells were among other celebrities and NBA legends that turned out to toast NBA All-Star 2013 with TNT and the NBA.

“All-Star 2013 was the perfect setting to unveil Bacardi Pineapple Fusion rum,” said Juan Rovira, chief marketing officer for Bacardi U.S.A. Inc., in a statement. “Our terrific partnership with the NBA and Turner Sports helped us set the stage to showcase our latest innovation. Bacardi rum has been starting parties for more than 150 years by evolving to meet the tastes of the modern consumer while maintaining the quality and smoothness that has set the brand apart for generations. We are excited to preview this new product before its national launch in April.”