Beverage Industry

Hess Collection partners with Seafood Watch

February 18, 2013

 The Hess Collection found a new pairing for its Select tier of wines — sustainable seafood choices. The wine label partnered with the Monterey Bay Aquarium’s Seafood Watch program to encourage consumers to pair Hess Select sustainable wines with sustainable seafood choices. As part of the initiative, quick-response codes on advertising and select materials, and Hess Select’s new website, hess-select.com, link back to the Seafood Watch website as well as downloadable apps, pocket guides and other program information.