Beverage Industry

Big Red gives fans the chance to be a hero

February 18, 2013

 Big Red is giving everyday Joes the opportunity to be an action hero like John McClane, the hero of the “Die Hard” movie saga, for a day. In partnership with 20th Century Fox, the soda company is simultaneously promoting the carbonated soft drink line and “A Good Day to Die Hard,” the latest installment of the cinematic series, with the Zero 2 A Hero promotion, which includes the Ultimate Die Hard Stunt Trip Adventure contest. The winner and a guest will travel to Las Vegas for two days of action movie-type experiences including stunt driving and a nighttime helicopter ride. Fans also can enter other contests within the Zero 2 A Hero promotion to win “Die Hard” movie tickets, posters or the “Die Hard” 25th Anniversary Blu-ray Collection. The promotion is featured on bottles and packs of Big Red and Big Red Zero as well as in-store displays and point-of-sale items.