Beverage Industry

Florida Orange Juice uncovers pet peeves

February 18, 2013

 In collaboration with Buzzfeed, Florida Orange Juice launched a campaign to remind consumers that humor — like a glass of orange juice — can help people takeorange on the day, no matter what it brings. The campaign began with a Twitter scan that revealed the Top 10 annoyances of Americans, which included encountering typos and bad grammar via text message or email; delayed text and email responses; and loud chewers and heavy breathers. Through the end of this month, consumers can post captions to images illustrating everyday annoyances on the Florida Orange Juice channel of Buzzfeed. In March, the consumer with the top contest entry will win a trip to Chicago.