Beverage Industry

Vibrant highlights for Lipton

February 15, 2013

 To kick-start 2013, Lipton tea unveiled new packaging that features a more vibrant “Lipton Yellow,” the company says. Inside the tea box, Lipton added fresh pressedlipton tea leaves. The changes were launched in conjunction with the brand’s new 15-second commercial spotlighting black tea. (Image courtesy of Unilever/Lipton)