Beverage Industry

PepsiCo launches new morning beverage

February 11, 2013

Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo, introduced Kickstart sparkling juice drinks for the morning consumption occasion. Available in Orange Citrus and Fruit Punch flavors with 80 calories in each 16-ounce can, Kickstart combines the taste of Mountain Dew with 5 percent real fruit juice and caffeine, the company says.

"Our consumers told us they are looking for an alternative to traditional morning beverages — one that tastes great, includes real fruit juice, and has just the right amount of kick to help them start their days," said Greg Lyons, vice president of marketing for Mountain Dew, in a statement. "We heard them loud and clear and created a completely new offering with Kickstart to give them exactly what they asked for."     

Kickstart by Mountain Dew will be available in retail stores nationwide beginning Feb. 25. However, consumers can taste Kickstart before it hits shelves by visiting www.kickstartfirsttaste.com and requesting a can. Once consumers have requested or purchased a can, they are encouraged to submit a photo of themselves getting into their morning groove with Kickstart for a chance to be included in a "Chasing Sunrise" anthem video, the company says.