Beverage Industry

Mio Fit

February 5, 2013

Mio FitDuring Super Bowl XLVII, Kraft Foods Group Inc. unveiled its new Mio Fit liquid water enhancer, which enables consumers to turn water into a zero-calorie sports drink. Packaged in the same squeezable bottle as original Mio, new Mio Fit contains electrolytes and B vitamins. It is available in Arctic Grape and Berry Blast flavors in two bottle sizes with 18 or 12 servings in each bottle. One bottle has a suggested retail price of $3.99.

Kraft Foods Group Inc., Northfield, Ill.
Telephone: 800/431-1002
Internet: www.kraftfoodscompany.com
Distribution: National
Ingredients: Berry Blast: Water, citric acid, salt, propylene glycol, potassium phosphate, malic acid, niacinamide, vitamin B6, vitamin B12, natural flavor, sucralose, acesulfame potassium, potassium citrate, blue No. 1 and potassium sorbate.