Beverage Industry

Budweiser welcomes new Clydesdale, launches Twitter account

January 28, 2013

Budweiser, a brand of Anheuser-Busch, St. Louis, launched its new Twitter account, @Budweiser, with a tweet featuring the first photo of the newest member of the Anheuser-Busch Clydesdale family.

The 150-pound foal was born Jan. 16 and has since launched into stardom as both the brand’s first tweet and a character in the beer label’s 2013 Super Bowl ad, “Brotherhood,” which chronicles the bond a Clydesdale foal shares with his trainer.

“This newest member of the Budweiser Clydesdale family was 7 days old on the day this part of the Super Bowl commercial was filmed,” said Jeff Knapper, general manager of Clydesdale operations, in a statement. “A star was truly born on Jan. 16.”

The young equine star, the second foal born this year, also is the center of the brand’s Facebook and Twitter campaign that challenges fans to help name the new baby by commenting suggestions or tweeting them marked with the #clydesdales hashtag.

Budweiser’s Twitter channel includes Twitter’s age verification feature, allowing the beer to restrict its tweets to users 21 years of age and older.