Beverage Industry

A different kind of carol from Stella Artois

January 15, 2013

 This past holiday season, Stella Artois found a new way to send a holiday “Carole” right to consumers’ doors. The brand’s Holiday Carole Facebook app allowed users to create a customized holiday video message for themselves or friends and family that virtually sent Carole, a holiday caroler, to the recipient’s doorstep with a virtual Stella Artois limited-edition holiday bottle, a personalized Stella Artois glass and a note from the sender. The app used Google Street View and Maps technology to insert maps and images of the recipient’s neighborhood as Carole traveled to the recipient’s residence to deliver the holiday greeting.