Beverage Industry

Feel Natural Energy’s Sleek cans

January 15, 2013

 Nurish Brands Inc. launched its new Feel Natural Energy sparkling energy drink in 10.5-ounce Rexam Sleek cans. Available in Raspberry Lemonade, Wild Berry andnurish Mango Passionfruit varieties, Feel contains essential nutrients such as calcium, vitamins C and D as well as 85 mg of naturally occurring caffeine. Nurish Brands selected the Rexam 10.5-ounce Sleek cans because it offers the ideal portion size for the beverage and showcases the label’s graphics, Rexam says. “We put a lot of thought and energy into developing packaging that engages the consumer on an emotional, as well as a rational, level,” said Brian Turner, president and chief executive officer of Nurish Brands, in a statement. “And through our partnership with Rexam, we were able to launch in a package so remarkable that it’s already receiving accolades.”