Beverage Industry

Mix1’s ‘dream’ redesign

January 15, 2013

 Mix1 Nutritional Shakes unveiled its newly packaged fruit-flavored shakes. This marks the return of some of Mix1’s most popular flavors — Mix Berry, Blueberrymix1 Vanilla and Lean Performance 90 Calorie Strawberry Banana — to the natural channel in 11-ounce Tetra Pak cartons that feature a resealable Dream Cap, the company says. Each flavor features corresponding fruit photography to convey increased taste and appetite appeal while maintaining the brand’s vibrant color scheme, it says. The front of the package communicates key product attributes such as natural ingredients, vitamins and minerals, protein, fiber and antioxidants. The resealable Dream Cap makes it easier for on-the-go consumption of Mix1 for breakfast, a snack or pre/post workout, the company adds. The 11-ounce Tetra Pak line of Mix1 Nutritional Shakes will be available at natural retailers and conventional grocery stores in the nutrition aisle. Whole Foods Market and King Soopers stores in the Rocky Mountain region will be among the first to have Mix1 on the shelves. Mix1’s Chocolate and Vanilla varieties, including Lean Performance 90 calorie Nutritional Shakes, will switch to the Tetra Pak/Dream Cap packaging in early 2013, the company says.