Beverage Industry

Cheerwine’s ‘Cane in a Can’

January 15, 2013

 Cheerwine announced that it will introduce a four-pack of 12-ounce sleek cans launching in California for initial distribution on the West Coast. The new four-packcane cheer contains Cheerwine’s original real cane sugar formula packaged in contemporary 12-ounce aluminum slim line cans. This extension to the West Coast is a step toward Cheerwine’s mission to be available in all 50 states by its 100th anniversary in 2017, the company says. “We see many new trends in the beverage industry seeding in the West and moving quickly east. Our innovative packaging and vintage real cane sugar formula will resonate with consumers, many of whom will be introduced to the Cheerwine brand through this package, which is designed to break through the ‘sameness’ in soft drinks,” said Tom Barbitta, senior vice president of sales and marketing for Cheerwine, in a statement. “This regionally limited launch will be a testing ground for Cheerwine as we continue to grow nationally, which is something we know our dedicated fans are excited to see happen.” The sleek cans will be available at traditional food and specialty retail outlets. The Cheerwine four-pack has a suggested retail price ranging between $3.99 and $4.99.