Beverage Industry

Lipton launches ‘Game On’ sweepstakes

January 15, 2013

Lipton Iced Tea, a brand of the Pepsi Lipton Partnership North America joint venture between Unilever Group, London, and PepsiCo, Purchase, N.Y., announced a new nationwide sweepstakes to get consumers on their feet and dancing. In partnership with Microsoft and Harmonix’s “Dance Central 3” game for Kinect on Xbox 360 systems, the “Game On” promotion will encourage consumers to pick up specially marked bottles of ready-to-drink Lipton Iced Tea and visit gameonpromo.com to see whether they have won instant prizes. All online entrants also are automatically entered for a chance to win one of four grand-prize ultimate entertainment room makeovers.

"Lipton is thrilled to be joining the dance party by partnering with one of this year's hottest games on Kinect for Xbox 360," said Marc Hanson, director of Lipton, in a statement. "This exciting sweepstakes allows us to share the fun and energy of ‘Dance Central 3’ with consumers and celebrate bringing family and friends together with the same refreshing spirit."

Four grand prize winners will have their choice of an ultimate entertainment room makeover, which could include a Samsung 60-inch Class LED HDTV, Samsung Blu-ray Home Theater System, Xbox 360 250GB Kinect Bundle, Xbox 360 Essentials Pack, “Dance Central 3” for Kinect for Xbox 360, and the Vision Fitness TF20 Classic treadmill with Passport module. In addition to the four grand prizes, instant prizes are available throughout the sweepstakes, including Xbox 360 gaming bundles, Xbox 360 console with Kinect, Xbox 360 Live 1600 points, “Dance Central 3” games and more.