Beverage Industry

BodyArmor SuperDrink Fruit Punch

January 30, 2013

BodyArmor SuperDrink Fruit PunchBodyArmor Nutrition LLC added Fruit Punch to its lineup of BodyArmor SuperDrink functional beverages. Like the rest of the line, Fruit Punch contains more than twice the electrolytes of the leading sports drink with as much potassium as a banana and 10 percent coconut water. It also provides 100 percent of the recommended daily value of antioxidant vitamins A, C and E, and 200 percent of the recommended daily value of B vitamins. The brand also updated its packaging, which now includes an easy-open top that allows for quicker, easier access during exercise or competition. The label also includes a slight visual evolution to offer a sleeker, more colorful design, the company says.

BodyArmor Nutrition LLC, Beverly Hills, Calif.
Telephone: 310/424-5077
Internet: www.drinkbodyarmor.com
Distribution: Select markets