Beverage Industry

Absolut Hibiskus

January 15, 2013

Absolut HibiskusPernod Ricard USA expanded its line of flavored vodkas to include Absolut Hibiskus. Capitalizing on the trend toward floral ingredients, the vodka blends all-natural hibiscus and pomegranate flavors. It is available at on-premise locations and at retailers in 50-ml, 750-ml and 1-liter sizes. A 750-ml bottle has a suggested retail price of $21.

Pernod Ricard USA, Purchase, N.Y.
Telephone: 914/848-4041
Internet: www.absolut.com
Distribution: National